08 February 2020
Age and content ratings on apps and games
What’s the difference between official, app store and PEGI ratings? And what do you actually need to know? We demystify age and content ratings for you.
What are age ratings?
Age ratings help us understand what online entertainment is age-appropriate for our kids. We’re familiar with age ratings for films but we might not be so used to them when it comes to apps and games. Age ratings will use a number, such as ‘3+’ or ‘7’, to tell us the minimum appropriate age.
What are content ratings?
Content ratings, like age ratings, help us understand what online entertainment is appropriate for our kids. Instead of giving specific ages, it uses categories to help us understand. For example, Amazon Appstore might label something ‘guidance suggested’ or ‘mature’, giving us an idea of whether it's right for a child or not.
Does everybody use the same rating system?
No, different companies can give different ratings. Most apps will give their own ratings, but app stores, like Apple, Google and Amazon, have different ways of rating. There’s also the PEGI age rating system, which is used in a lot of European countries.
Don’t worry, we’re here to help make it clearer by explaining the difference between official age ratings and those given by PEGI, Apple, Google and Amazon.