What do I need to know about Tumblr?

We've spoken to parents to find out what they think about Tumblr. We've also asked children and young people what they think. Here's what they said:

Children’s views

What do children and young people dislike about it?

10% of the children and young people who reviewed Tumblr thought it was unsafe. The main things they told us they don’t like about Tumblr were: 

  • There are lots of sexual images
  • There’s inappropriate or upsetting content
  • People can write hateful comments

What do children and young people like about it?

The main things that children and young people told us they like about Tumblr were:

  • Sharing your interests with others
  • Getting creative ideas
  • It’s a space to share opinions with others

Is content on Tumblr suitable for children and young people?

We asked parents and young people about the types of inappropriate content they’ve seen on Tumblr. The level of risk is based on the % of respondents who reported seeing these types of content. The ratings are: Low Risk (less than 5% of respondents); Medium Risk (between 5 and 25%); and High Risk (over 25%, or more than one in four).


Medium Risk

Violence & hatred

Medium Risk


Medium Risk

Suicide & self-harm

Medium Risk

Drink, drugs & crime

Medium Risk

What are people saying about

Young person, 13

“I like how diverse it is. There are so many different parts of it: hipster blogs, fandom blogs, blogs dedicated to completely stupid things that make you laugh. But I don’t like how much conflict there is.”

Young person, 14

“It's easy to navigate tags and find a community for something you're interested in!”

Boy, 14

“I can post my Art on it and a lot of nice people comment on it. But there is also a lot of porn.”


“You only have to type the word ‘sex’ on Tumblr and loads of contents come up. There really should be the option to turn off all sexual content so it doesn’t show up alongside Pokémon videos!” – Father of a 14 yr old boy


“It's great for interests, such as painting, interior design, and it’s educational on many other topics.” – Mother of a 13 yr old


“They do have some controls, but it's easy for children to circumvent them. Even if they don't, there is still a lot of material to be found that I wouldn't want my children to see.” – Father of 9 and 11 yr old boys


"We made it really, really simple for people to make a blog and put whatever they want on it. Stories, photos, GIFs, TV shows, links, quips, dumb jokes, smart jokes, Spotify tracks, mp3s, videos, fashion, art, deep stuff. Tumblr is 402 million different blogs, filled with literally whatever."

O2 Guru Top Tip for Tumblr

O2 Guru Rosa says:

"Tumblr's filtering options allow you to filter out inappropriate content using filtered tags. Simply add the tags you want to hide to the list in settings, filtering, then filtered tags."


Our O2 NSPCC Online Safety Helpline can help you to set up parental controls, adjust privacy settings or get advice on social networks. You can call us free on 0808 800 5002.

For face to face advice and support, you can also book a free in-store appointment with an O2 Guru here (even if you’re not with O2). 


What's the right age for Tumblr?


Tumblr says

This is taken from Tumblr’s own guidelines and is accurate as of March 2018.


Our panel of parents say

Based on our independent panel of 2,049 parents, surveyed through YouGov in January 2018.


Children say

Based on 2,059 responses from children and young people in November and December 2017.


Net Aware visitors say

Based on 199 votes from parents who have visited this site – you can vote too!

What do you think?

Adjust the slider and tell us what you think is the right age to join Tumblr:


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Start a conversation with your child
about Tumblr

Having open, regular conversations with your child will enable you to really understand and explore the online world together, helping you to keep them safe online. Our tips and advice can help you start having these conversations.

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