Social networks, apps and games


PopJam is an online platform and app aimed at 7-12 year olds. There’s a focus on creativity. Users can create and share art, as well as taking quizzes. You can comment openly but there’s no private chat and the app is only open between 6am and 11pm – users cannot interact with any content outside these hours.


Official age rating


Parent age rating

What do parents say?

Child age rating

What do children say?

At a glance

Kids use this to...





O2 Guru top tip


On PopJam

Show your child how to flag posts that make them feel uncomfortable by clicking the ‘report this post’ button next to the exclamation mark icon.

Top tips for staying safe

Exploring apps, sites and games together is a great way to involve your child in the decision-making process.

Be positive about what you see, but also be open about your concerns. Ask them what they think is appropriate and what worries them.

If you decide it’s not appropriate, then make sure you explain your reasons why (and be prepared for an unhappy child).

You might decide it’s ok for your child to use. If so, make sure you follow the tips below to ensure it’s as safe as possible. And work out a time when you’ll next discuss the app.

Help your child think about what they share online and who sees it. Compare it to what they would be happy to share offline.

You might want to start by asking:

  • What kinds of things do you share online?
  • Should we share everything?
  • What shouldn’t we share?

Use examples that are easy for them to understand: “You wouldn’t give your number to a stranger on the street. Is a stranger online any different?”

Listen to their answers. And be positive and encouraging.

Remind them that they shouldn’t share private things, such as:

  • personal information, like emails, names, phone numbers, school names
  • photos of themselves with strangers
  • photos of their body
  • gossip

Explain that you understand the internet is a great place to play, create, learn and connect. But remind them they can talk to you if anything upsets or worries them.

Reassure them that you won’t overreact – you’re just looking out for them.

And if they feel like they can’t speak to you, tell them to talk to an adult they trust, like a teacher or Childline.

PopJam has a range of information for parents and guardians, as well as advice on safety 

It explains what the app is, what children can and can’t do on it, and how they work to keep children safe. 

Your child might receive upsetting or negative things from other users on PopJam. If this happens, they might want to report or block them. 

PopJam has specific guidance on how to report, unfollow and block other users. 

And remember to let your child know that they can always talk to you about worrying things they see online. 


Talking to your child

Having open, regular conversations with your child will help you to really understand and explore the online world together. Our tips and advice can help you start these conversations.

Talk about staying safe online

What children and parents are saying about PopJam

We've spoken to over 2,000 parents and kids to find out what they think.



What do children and young people like about PopJam? 

  • Being creative by making and sharing art 
  • Playing fun games with friends 

I like that you can create your own artwork/pictures. It tells you some safety tips like not to post pictures of yourself.

Girl, 12 

What do children and young people dislike about PopJam? 

  • People saying mean things to you 

Other things children and young people said about PopJam:

You can draw anything you want but not anything that is not approved. You can invite your friends to get the app and you can add them.

Girl, 12

Some of the art that people on the app produce is amazing and you can get followers / follow other people.

Girl, 11





We asked parents about the following areas of PopJam: 


Most parents thought it was easy to find ways to report unsuitable content or behaviour, and block people from contacting you.  

Help your child get used to the app and how to block people/turn off location services. I personally wouldn't let my child go on the app without me present.

Mum of a 10 year old girl 

Safety and support 

Overall, parents thought it was easy to find rules and community standards and easy for a young person to find information about keeping themselves on this platform.  

It seems like a fun and safe space for children to play and connect online.

Dad of an 8 year old 

Privacy settings 

Most parents thought it was easy to change the settings so that your profile, account and location are private.  

Signing up 

I think it should be 13 or older. I would not let my children on there by themselves.
Mother of a 
9 year old boy 

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