What do I need to know about Pinterest?

We've spoken to parents to find out what they think about Pinterest. We've also asked children and young people what they think. Here's what they said:

Children’s views

What do children and young people dislike about it?

9% of the children and young people who reviewed Pinterest thought it was unsafe. The main things they told us they don’t like about Pinterest were:

  • People sending hateful messages about the things you pin
  • Adverts
  • Seeing inappropriate things

What do children and young people like about it?

The main things that children and young people told us they like about Pinterest were:

  • It gives you good ideas and inspiration for things you’re interested in
  • You can share things you’re interested in with others
  • You can use it for homework

Is content on Pinterest suitable for children and young people?

We asked parents and young people about the types of inappropriate content they’ve seen on Pinterest. The level of risk is based on the % of respondents who reported seeing these types of content. The ratings are: Low Risk (less than 5% of respondents); Medium Risk (between 5 and 25%); and High Risk (over 25%, or more than one in four).


Medium Risk

Violence & hatred

Low Risk


Low Risk

Suicide & self-harm

Low Risk

Drink, drugs & crime

Medium Risk

What are people saying about

Girl, 13

“You can find creative ideas or DIY stuff. Pinterest has a filter when you first get the app so you can choose what you want to see.”

Girl, 15

“I can get some inspiration on this app and use it, but twist the idea to make it my own version e.g. I use this app mostly for drawing inspiration.”

Boy, 13

“I get inspiration from the pictures and I get to learn some stuff from it. I don’t like that they don’t have a safe-search.”


“I saw a picture of an extremely skinny female with advice on how to minimise calories. It led to a blog where this woman openly encouraged anorexia. There was also a picture of a woman lying on her back with her legs open, wearing only a pair of bikini briefs.” – Mother of 10 and 13 yr olds


“A good site to encourage interests in children. But, like all of the net, it needs some supervision for younger or vulnerable children.” – Mother of an 18 yr old


“Pinterest has some great content but as with all social media, it is public and some links are unpredictable or spam.” – Mother of a 16 yr old girl


"When it comes to a great idea, you know it when you see it."

O2 Guru's Top Tip for Pinterest

O2 Guru Paul says:

"You can hide your profile from search engines by turning on Search Engine Privacy in Settings, then Edit Settings."

Our O2 NSPCC Online Safety Helpline can help you to set up parental controls, adjust privacy settings or get advice on social networks. You can call us free on 0808 800 5002.

For face to face advice and support, you can also book a free in-store appointment with an O2 Guru here (even if you’re not with O2).


What's the right age for Pinterest?


Pinterest says

This is taken from Pinterest’s own guidelines and is accurate as of March 2018.


Our panel of parents say

Based on our independent panel of 2,049 parents, surveyed through YouGov in January 2018.


Children say

Based on 2,059 responses from children and young people between November and December 2017.


Net Aware visitors say

Based on 338 votes from visitors to the Net Aware site – you can vote too.

What do you think?

Adjust the slider and tell us what you think is the right age to join Pinterest:


Submit my vote

Thank you!

We'll add your vote to the average rating.

Start a conversation with your child
about Pinterest

Having open, regular conversations with your child will enable you to really understand and explore the online world together, helping you to keep them safe online. Our tips and advice can help you start having these conversations.

I know the internet is a great place – I’m happy for you to use it. I just want you to be OK.

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