Social networks, apps and games


Pinterest is an online interactive pin board used for photo-sharing. You can create collections of pin boards using your own images and you can also re-pin things from other people. Most pins are suitable for teens but they might come across inappropriate content, such as nudity, especially if they search for it.


Official age rating


Parent age rating

What do parents say?

Child age rating

What do children say?

At a glance

Kids use this to...





Parents' and children's view of risks...


Medium Risk

Violence & hatred

Low Risk


Low Risk

Suicide & self-harm

Low Risk

Drink, drugs & crime

Medium Risk

O2 Guru top tip


On Pinterest privacy settings

Show your child how to create secret boards that can be viewed by invitation only. Discuss together what’s good to keep private.

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Top tips for staying safe

Exploring apps, sites and games together is a great way to involve your child in the decision-making process.

Be positive about what you see, but also be open about your concerns. Ask them what they think is appropriate and what worries them.

If you decide it’s not appropriate, then make sure you explain your reasons why (and be prepared for an unhappy child).

You might decide it’s ok for your child to use. If so, make sure you follow the tips below to ensure it’s as safe as possible. And work out a time when you’ll next discuss the app.

Help your child think about what they share online and who sees it. Compare it to what they would be happy to share offline.

You might want to start by asking:

  • What kinds of things do you share online?
  • Should we share everything?
  • What shouldn’t we share?

Use examples that are easy for them to understand: “You wouldn’t give your number to a stranger on the street. Is a stranger online any different?”

Listen to their answers. And be positive and encouraging.

Remind them that they shouldn’t share private things, such as:

  • personal information, like emails, names, phone numbers, school names
  • photos of themselves with strangers
  • photos of their body
  • gossip

Explain that you understand the internet is a great place to play, create, learn and connect. But remind them they can talk to you if anything upsets or worries them.

Reassure them that you won’t overreact – you’re just looking out for them.

And if they feel like they can’t speak to you, tell them to talk to an adult they trust, like a teacher or Childline.

It’s important to check the privacy settings on your child’s Pinterest account to make sure what they’re posting is kept private or shared only with friends.  

On Pinterest, you can keep your account hidden from search engines, like Google and Bing. And you can create secret boards that are hidden from other people (unless you invite them see it). Explore these features together and talk about what to keep private.  

You can visit Pinterest for specific information on account privacy 

Your child might see something upsetting or negative on Pinterest. If this happens, they might want to report something or block someone. 

Pinterest has guidance on how to report something and how to block someone 

And remember to let your child know that they can always talk to you about worrying things they see online. 


Talking to your child

Having open, regular conversations with your child will help you to really understand and explore the online world together. Our tips and advice can help you start these conversations.

Talk about staying safe online

What children and parents are saying about Pinterest

We've spoken to over 2,000 parents and kids to find out what they think.



What do children and young people dislike about Pinterest? 

  • People sending hateful messages about the things you pin 
  • Adverts 
  • Seeing inappropriate things 

I get inspiration from the pictures and I get to learn some stuff from it. I don’t like that they don’t have a safe-search.

Boy, 13 

What do children and young people like about Pinterest? 

  • It gives you good ideas and inspiration for things you’re interested in 
  • You can share things you’re interested in with others 
  • You can use it for homework 

You can find creative ideas or DIY stuff. Pinterest has a filter when you first get the app so you can choose what you want to see.” Girl, 13 



We asked parents about the following areas of Pinterest: 

Signing up 

It was very easy but no verification of any kind. Got straight in after entering my email address. 

Mum of 7 and 11 year olds 

Let me access all content after entering an email address and my age. Although a validation email was sent, it didn't need to be validated before I was on the site.

Dad of an 8 year old 


It’s not obvious where to go to report or block.

Dad of 10 and 12 year old boys 

I didn’t see any way of blocking other people.

Mum of 7 and 9 year olds 

Privacy settings 

Overall, parents thought it was easy to change the settings so that your profile, account and location were private.  

Changing privacy I found easier than location settings.

Mum of 7 and 9 year old boys 

Safety and support 

Standards and terms of use are under the terms tab on the website, but you aren't prompted to read them first, so I only knew what the terms were if I looked for them.

Dad of an 8 year old 

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