What do I need to know about Dubsmash?

We've spoken to parents to find out what they think about Dubsmash. We've also asked children and young people what they think. Here's what they said:

Children’s views

What do children and young people dislike about it?

19% of the children and young people who reviewed Dubsmash thought it was unsafe. The main thing they told us they don’t like about Dubsmash was:

  • There are sometimes nasty or bullying comments written on people’s videos

What do children and young people like about it?

The main things that children and young people told us they like about Dubsmash were:

  • You can be creative and make music videos to share with your friends
  • You can keep in touch with your friends
  • The privacy settings mean you can share things just with your friends.

Is content on Dubsmash suitable for children and young people?

We asked parents and young people about the types of inappropriate content they’ve seen on Dubsmash. The level of risk is based on the % of respondents who reported seeing these types of content. The ratings are: Low Risk (less than 5% of respondents); Medium Risk (between 5 and 25%); and High Risk (over 25%, or more than one in four).


Medium Risk

Violence & hatred

Medium Risk


Low Risk

Suicide & self-harm

Medium Risk

Drink, drugs & crime

Medium Risk

What are people saying about

Girl, 13

“It's very safe because you can just have the friends you want and make sure you're on private.”

Boy, 13

“I don't like the types of people wasting their time by making someone's life terrible.”

Girl, 13

“It's really fun to do the songs but some people tease me about mine."


“Videos supporting racism and islamaphobic content are common, and there were young women in underwear.” - Mother of five children


“I couldn't find anything that would protect children. No attempt to check age of person registering. No clearly marked way to report inappropriate content.” - Mother of 12 and 14 yr olds


“Be very wary and monitor the app as there are not clear boundaries attached to signing up.” – Father of three children


"Make fun videos with your favorite quotes and entertain your friends. Be anyone you want to be!"

O2 Guru's Top Tip for Dubsmash

O2 Guru Camila says:

“Did you know once you remove a contact from the contact list it also blocks them from sending 'dubs' to you? Don't worry they can be re-added but this is a great way to ensure your kids are safe online.”

Our O2 NSPCC Online Safety Helpline can help you to set up parental controls, adjust privacy settings or get advice on social networks. You can call us free on 0808 800 5002.

For face to face advice and support, you can also book a free in-store appointment with an O2 Guru here (even if you’re not with O2). 


What's the right age for Dubsmash?


Dubsmash says

With parent's permission. This is from Dubsmash’s own guidelines and is accurate as of March 2018.


Our panel of parents say

Based on our independent panel of 2,049 parents, surveyed through YouGov in January 2018.


Children say

Based on 2,059 responses from children and young people in November and December 2017.


Net Aware visitors say

Based on 100 votes from visitors to the Net Aware site – you can vote too.

What do you think?

Adjust the slider and tell us what you think is the right age to join Dubsmash:


Submit my vote

Thank you!

We'll add your vote to the average rating.

Start a conversation with your child
about Dubsmash

Having open, regular conversations with your child will enable you to really understand and explore the online world together, helping you to keep them safe online. Our tips and advice can help you start having these conversations.

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